What are Core Web Vitals and How It Impact Your Website Ranking?

Did You Know?

A one-second delay in page load can reduce conversions by 7%.
Yet, so many businesses still overlook what truly impacts their website ranking—Core Web Vitals.

In today’s fast-paced digital world, where every click can lead to a conversion or a lost opportunity, Google’s Core Web Vitals are no longer just technical jargon. They are a game-changing ranking factor that directly impacts how your website performs, ranks, and converts.

I’m Jayesh Odedara, Digital Marketing Specialist, and I believe it’s crucial for every startup founder, marketing professional, or business owner to clearly understand the role Core Web Vitals play in your success. So, let’s break it down in a clear, engaging, and practical way—so you can align your website performance with a winning digital marketing strategy that drives real results.

What Are Core Web Vitals?

Core Web Vitals are a set of performance metrics introduced by Google that measure user experience on your website. These metrics focus on loading speed, interactivity, and visual stability, and they impact how users (and Google!) perceive your site.

Here’s a quick breakdown:

• LCP (Largest Contentful Paint): Measures load time. Good score: under 2.5 seconds.
  
  

• FID (First Input Delay): Measures interactivity. Good score: less than 100ms.
  
  

• CLS (Cumulative Layout Shift): Measures visual stability. Good score: under 0.1.

In simple terms: If your site loads slowly, responds late, or shifts while scrolling, Google penalises your rankings. And that’s a direct hit on your online marketing ROI.

Tip: Think like a user. If your website frustrates visitors, Google knows and adjusts your rankings accordingly.

How Core Web Vitals Impact Your SEO and Website Ranking?

When Google rolled out its Page Experience Update, it made one thing clear: User experience is SEO.

Here’s how Core Web Vitals affect your digital marketing results:

1. Better Rankings: Google favours fast, user-friendly websites.
   
   

2. Higher Engagement: Smooth experiences mean visitors stay longer, boosting dwell time.
   
   

3. More Conversions: Good UX = higher trust = more leads & sales.
   
   

4. Reduced Bounce Rates: Fast load = users don’t click away.
   
   

“Your website is your digital storefront—slow, clunky sites are like locked doors to customers.” – Jayesh Odedara

If you're investing in digital marketing services, ignoring Core Web Vitals is like pouring water into a leaky bucket. Whether you're doing SEO, PPC, or lead generation campaigns, your performance drops if your web vitals aren’t optimized.

How to Improve Core Web Vitals (Without Being a Developer)

You don’t need to be a coder to improve these vitals—just focus on these areas:

• Compress Images: Use tools like TinyPNG to reduce image size without quality loss.
  
  

• Use a CDN (Content Delivery Network): This speeds up loading worldwide.
  
  

• Minimise JavaScript: Unused or bloated scripts slow down load time.
  
  

• Mobile-First Design: Google’s algorithm is mobile-first, so your design should be too.
  
  

• Fast Hosting Matters: A quality hosting provider makes a huge difference.

Jayesh Odedara Insight: Investing in UX is no longer optional—it's part of your core marketing strategy.

Why Core Web Vitals Matter for Business Owners and Marketers

Let’s face it—attention spans are shorter than ever. In the age of TikTok, people won’t wait for your site to load.

Here’s why Core Web Vitals are essential to your marketing success:

• They directly influence your brand perception.
  
  

• They support every channel—whether it’s social media, Google Ads, or SEO.
  
  

• They improve LinkedIn content visibility, especially if you're linking back to your blog or site.
  
  

• They help with voice search optimization, since Google rewards pages that load quickly and answer user queries.
  
  

“Whether you’re promoting through email, blogs, or LinkedIn, your website experience must support your marketing strategy.” – Jayesh Odedara

Final Thoughts: Time to Take Action

In a world where algorithms decide visibility, Core Web Vitals are your silent brand ambassadors. They tell Google if your site is worth ranking, and tell users if your brand is worth trusting.

If you’re serious about digital growth, don’t just market—optimize.

Let’s Connect and Collaborate:
Are you a founder, business owner, or marketer ready to level up your digital strategy? Let’s audit your Core Web Vitals together and align it with a high-converting digital marketing plan.

Connect with me on LinkedIn: Jayesh Odedara
Drop a message for a free consultation, blog collaboration, or content audit. And if you found this valuable, comment, share, or repost this to help others grow too!